ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. This happens in advertising all the time.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

MARCH 19, 2012

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. Don’t delete negative reviews - they actually help sales if there are only a few of them. What are the things that influence purchasing decisions once those fundamentals are in place?

Social Media 129

Social Media Technical Review Arlington Clickthrough 129