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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

MAY 22, 2017

Back to those (early) days when Marketing Automation was just born, the world was web-centric. Andrew Chen explained this as the Law of Shitty Clickthroughs. This happens in advertising all the time. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Marketing automation fatigue.

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Customer Marketing Artificial Inteligence Clickthrough 92
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How to Optimize Videos for Conversions

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. First, you can use annotations to get viewers to clickthrough to another site while they’re watching.

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Video Conversion Mobile Search 48
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