How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
ConversionXL
OCTOBER 7, 2022
Customer acquisition cost (CAC) is an important metric for any ecommerce business. This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. But remember, CAC isn’t solely a marketing metric.
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