Why Making Something Customers Want Isn’t Enough
Software By Rob
JULY 21, 2011
If you’re bootstrapping, use bottom-up.). If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. 40, your CPA will be $40. Hint: if you’re looking for funding, use top-down. If you convert 0.5%
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