The Stair Step Method of Bootstrapping
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. But when you’re selling something that has an LTV of $10-15 dollars, you just can’t make paid advertising work. Lifetime value. Or content marketing.
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