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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” This is a big idea.

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Twitter Link Roundup #271 – Textbook Resources for Small Business, Startups, and Design!

crowdSPRING Blog

California drought threatens even oldest water rights crowdspring.co/1HhWMwF. Elon Musk’s Slightly Dishonest, Super-Effective Management Trick crowdspring.co/1IFk7tT. Freshii’s CEO Says McDonald’s Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants crowdspring.co/1Gcc7jQ. 1EKX2QK.

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. The company has a large press event, and Marketing launches a series of programs to create end-user demand (trade shows, seminars, advertising, email, and so on).

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When social media goes bad: a cautionary tale.

crowdSPRING Blog

One of the most enduringly popular ad campaigns in memory is from the California Milk Processor Board – “ Got Milk &# has become an iconic part of the cultural landscape and has been shared, copied, parodied, and imitated over and over again.

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Why Your LinkedIn Profile Can Make The Difference in Your Job Search

YoungUpstarts

If you simply update your résumé and (e)mail it off to a hiring manager, you’ll probably be left twiddling your thumbs for a long, long time while other applicants get all the interviews. Must-have # 12: Well-managed endorsements. Much better, wouldn’t you agree? Who do you think I first contacted?

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Lean Startups aren't Cheap Startups

Steve Blank

In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

Lean 250
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

ADVERTISEMENT. ); ); ); Home » emedia and Technology. Senior Management. Publishing Management. Advertising/Sales. Advertising Systems. • Vendors: List/Manage Your Company. -->. Executive Management. California. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners.