How to Start a Startup
www.paulgraham.com
OCTOBER 23, 2010
Does your productuse XML? ) As if to emphasize the point, Google never did any advertising. Unless youre in a market where products are as undifferentiated as cigarettes or vodka or laundry detergent,spending a lot on brand advertising is a sign of breakage. And as you go downthe food chain the VCs get rapidly dumber.
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