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Why You Should Be Doing Product Discovery

YoungUpstarts

Just because an idea is relevant for you, you may discover it is a super niche market and therefore will either require a dedicated marketing and promotion channel very specific to that audience or may not live up to the ‘unicorn’ expectations you were dreaming of. How is it done?

Product 264
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What is Sweat Equity Worth?

www.entrepreneur.com

Answers Ask Entrepreneur Home Business Operations Business Opportunities Sales & Marketing Advertising & PR Finance & Accounting Franchises Home Business Human Resources Internet/E-Commerce Legal Issues Starting Up Technology Most Recent Answers How Can I Streamline My E-Commerce Operation? In fact, it could be worth much more.

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VCs pivot, too… First Round Key Hire Wire becomes the Key People Wire and some thoughts on startup hiring

This is going to be BIG.

Early stage startups have that task many times over after they receive their first funding. That didn't prove as efficient as we had hoped, for a couple of reasons--ones that made us realize a lot about why traditional resume/job posting transactions tend to work less at this stage. We're reversing the model. Why senior level?

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Transcript of How to Build a Community Around Your Business

Duct Tape Marketing

Jono Bacon: So we tend to see a lot, particularly online, where people are coming up with all of these hacks and approaches to … You know, examples that you gave, like social media, content, advertising, all of these pieces. That’ll be another marketing channel for us.” They answer a question. We really appreciate it.

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The Ultimate Guide to Starting a Software Company

Up and Running

In the tactics section, list your sales channels and describe how you will be selling your products. He says, “Spending a few thousand on a domain could make a big difference long term, and give you the credibility and advantage over the competition, especially in the very beginning and early stages of the business.”.

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Adap.tv is Bullish on Online Video Advertising Growth

VC Cafe

Apap.tv , an Israeli startup headquartered in San Mateo, and Digiday , partnered on a report that summarizes the Internet’s Digital Video advertising market. Over 600 agencies, publishers, advertisers and online video tech providers provided their input on the poll back in September 2011.

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Exclusive: Enigmai Helps SMBs Simplify Complex Workforce Scheduling on the Cloud [Interview]

VC Cafe

B ootstrapping can be really hard for some early stage startups, but Israeli startup Enigmai , makes it seem easy. We got Ophir [CTO Ofir Herzas ], a technical guy and started implementing. They want everything now (even what you don’t have) and for free so face to face is the hardest channel.

Cloud 134