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9 No-Nonsense Social Media Tips Your Business Can’t Ignore

YoungUpstarts

by Rachel Strella, founder of Strella Social Media. With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. They strategize and have a plan for their social media channels.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. In the past, it was possible to achieve these goals through promotion and advertising. Today’s social media users are more discerning about where they place their trust. What does a good social media strategy look like?

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5 Social Media Trends To Watch In 2019

YoungUpstarts

by Rachel Strella, founder of Strella Social Media. Hopefully somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when companies can treat social media as an afterthought or a supplemental marketing channel.

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How to Use Social Media to Find the Perfect Employee for Your Business

Up and Running

For small businesses, it’s leveraging a tool that you use to market your products, promote Small Business Saturday sales, or to show off your new location—social media. The following steps will outline how you can best use social media—in particular, Facebook and Instagram—to hire for your small business.

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How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter

Duct Tape Marketing

At what point do those tools start making money off of that control and basically everything becomes pay to play. Alan (06:25): Yeah, I think probably the logical step for a lot of those tools will be to do some sort of pay per click or some sort of advertising. 15:21): Are we building that social media following?

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17 Entrepreneurs Celebrate Summer Business Accomplishments

Hearpreneur

Beauty brands relay on social media strategy as much as traditional PR! Also, I had the opportunity to present my “Organic Reach is Dead: Learn to Pay to Play Like a Pro” Masterclass to a standing room only (or sold out) crowd on the main stage at the Social Media Week Los Angeles conference.

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8 Reasons Why Startups Should Focus on Digital Strategies in 2017

Brandanew

Building your brand’s voice is made easier through a consistent and smart usage of channels like social media. An important aspect of social media interaction is confrontation – in case it occurs, don’t fear it. This is possible through social media and other methods. A plan gives you consistency.

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