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Lessons Learned: CPI > CPC

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

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The cardinal sin of community management

Startup Lessons Learned

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. As a founder of a company, there is nothing more painful than to see your most loyal and devoted customers suffering. That is what company founders and staff do not get.

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