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Lessons Learned: CPI > CPC

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

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The cardinal sin of community management

Startup Lessons Learned

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. Users also asked that IMVU identify and aggressively act to eliminate the source of such products up to and including IP bans. Case Study: Continuous deployment makes releases n.

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