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Don't Forget the "Tech" in "AdTech"

Seeing Both Sides

Today''s IPO by Tremor Video is seen by many as a harbinger for the adtech community (full disclosure: Tremor Video is a Flybridge portfolio company). One thing that is clear, though, is that the advertising community would be wise to keep an eye on the "tech" portion of "adtech". Rightly so. Agencies are being transformed.

IPO 36
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“Customer First” Healthcare

abovethecrowd.com

Some members of the “urgent care” community are intelligently rebranding their services as “convenient care.” They are more likely to disclose, or perhaps even advertise their prices. ” This progressive market entrant puts positive pressure on the overall health care system.