Don't Forget the "Tech" in "AdTech"
Seeing Both Sides
JUNE 27, 2013
One thing that is clear, though, is that the advertising community would be wise to keep an eye on the "tech" portion of "adtech". I have argued in the past that software is eating marketing. The flow of advertising dollars into digital, addressable media is well-documented and well-understood. Agencies are being transformed.
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