Using Negative Keywords To Attract Highly Qualified Customers
ConversionXL
MARCH 19, 2014
Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Once you’ve got your keyword set filtered down to just your Phrase and Exact, download them.
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