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Lessons Learned: CPI > CPC

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines.

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The cardinal sin of community management

Startup Lessons Learned

What we had done to ruin it was make our customers feel like they were not welcome anymore. We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. They continue to attempt doing so in what is perceived to be a product hostage situation.

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