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Lessons Learned: CPI > CPC

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

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The cardinal sin of community management

Startup Lessons Learned

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. And that lets me know that you still haven't grasped that there is no such thing as "trolls" They are a creation of the geek cabal that created the Internet and brooked no dissent.

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