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9 No-Nonsense Social Media Tips Your Business Can’t Ignore

YoungUpstarts

by Rachel Strella, founder of Strella Social Media. With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. Do you want to position your company for all of the benefits social media can deliver?

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. In the past, it was possible to achieve these goals through promotion and advertising. Today’s social media users are more discerning about where they place their trust. What does a good social media strategy look like? And for good reason.

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How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter

Duct Tape Marketing

In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape. At what point do those tools start making money off of that control and basically everything becomes pay to play.

Lean 70
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok Ads are TikTok’s pay-to-play offering for businesses.

Customer 102
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The 3 Facebook Changes in 2016 SMBs Need to Know

Duct Tape Marketing

2016 was certainly an eventful year for Social Media Advertising and Digital Marketing. How does Facebook increase its advertising revenue without stuffing a user’s News Feed with ads? How does Facebook increase its advertising revenue without stuffing a user’s News Feed with ads? Facebook Ads Take Over Mobile.

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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

When it comes to reach, no other social media platform comes close to Facebook. We’ll look at how to thrive with organic content and how to extend your reach with pay-to-play. If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. Research the competition. Take Salesforce.

Marketing 134
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Are Paid Content Distribution Platforms Cost Effective?

Duct Tape Marketing

Generate enough traffic and that content will drive a steady uptick in conversions and a return on your marketing budgetary spend. Social media is becoming an increasingly pay-to-play environment, especially on Facebook. An alternative is to target bloggers and media outlets directly.