Advertising Cost Disintermediation Vertical 
A Crowded Space
JULY 24, 2014
Startups are attacking just about every vertical. Lots more individual providers advertise their services on Care.com, Craigslist or any other local services directory. That should be way more than enough to cover acquisition costs. . This may make disintermediation a big challenge. It is an $84B industry in the US. .
Rob Go
JANUARY 21, 2016
These are companies that offer consumers a product or service (or both) that they are paid for (as opposed to consumer audience businesses that are monetized through advertising). It would cost way too much money and way too many years of R&D and new patents to be able to create a razor that shaves more effectively. Not even close.
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