Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. For Neopets, its simply a side-effect of their game-like product design.
Startup Lessons Learned
SEPTEMBER 15, 2008
More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. Buy a higher quantity 2. of higher priced items 3. September 15, 2008 9:12 PM Hitchens said. Take a look and let me know what you think.
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Startup Lessons Learned
JUNE 22, 2009
As the CTO/VP Engineering, I was the worst offender. Because you are pushing your damn conference all the time. I am so sick of your tweets it's advertising 24/7. Thats why its so essential to have a co-equal problem team. The more work youve sunk into a product or vision, the harder it is to let it go.
Startup Lessons Learned
SEPTEMBER 13, 2008
You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea. Take a look and let me know what you think.
www.collegemogul.com
OCTOBER 23, 2010
We spent a lot of time asking everyone we knew if they knew anyone who would be looking to intern with a startup. We’ve had some success with hiring interns for fashion design and editorial work, so we were hoping to replicate that with a coder, even in basic HTML, CSS and PHP. On a bootstrapped budget free is great.
techcrunch.com
OCTOBER 23, 2010
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