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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. Usually, that will be about finding new segments of customers that the company can profitably serve.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

I now believe that the "pick two" concept is fundamentally flawed, and that lean startups can achieve all three simultaneously: quickly bring high-quality software to market at low cost. A project usually has an absolute duration and budget whereas the time and money dedicated to development within the project is where the tradeoffs are made.

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Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. Still, a startup product development team is a service organization. Were there to serve customers direclty, as well as all of the other functions of the company.