Remove Advertising Remove Dilution Remove NDA Remove PR
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How to Start a Startup

www.paulgraham.com

The market price is less than the inconvenience of signing an NDA. They get the same kind of stock and get diluted the same amount in futurerounds. So the deals take longer, dilute you more, and imposemore onerous conditions. As if to emphasize the point, Google never did any advertising. How much stock should they get?

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