Advertising Direct Marketing HTML SEO 
ConversionXL
JULY 3, 2020
Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Lead-ins with content in HTML or structured data for users and Google.
Occam's Razor
JANUARY 28, 2013
And it is as if html has not been invented. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy).
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