Rob Go

AUGUST 10, 2011

Generally speaking, when a brand marketer talks about a tool being effective, they are referring to the ROI it generates. However, calculating this for a brand marketer like Tide is very different than for a lead generator like Lending Tree.

Advertising 62

Advertising Valuation Channel Distribution 62

YoungUpstarts

DECEMBER 1, 2013

Those words are most often uttered by small business owners in reference to marketing. Or maybe you offered an online deal to new customers, only to realize that the discount you advertised was a little too generous and wouldn’t allow you to make any profits. Thinking Aloud business risk risk Tom Panaggio'

Florida 182

Florida Cofounder Tampa Hiring 182

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

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Social Media Media Framework Advertising 38

YoungUpstarts

NOVEMBER 15, 2013

It also refers to processes or systems, changes in attitude, and the business personality. Sub in new technology, a bigger store, a larger advertising budget, and on and on, for those two pennies and you get excuses made by struggling entrepreneurs everywhere.

Florida 145

Florida Cofounder Tampa Technical Review 145

Duct Tape Marketing

APRIL 24, 2012

Marketing podcast with Lee Odden (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen). Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. Your advertising.

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Social Media Public Relations SEO Lead Generation 61