YoungUpstarts

DECEMBER 1, 2013

Those words are most often uttered by small business owners in reference to marketing. Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies.

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Rob Go

AUGUST 10, 2011

Generally speaking, when a brand marketer talks about a tool being effective, they are referring to the ROI it generates. However, calculating this for a brand marketer like Tide is very different than for a lead generator like Lending Tree.

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Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

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YoungUpstarts

NOVEMBER 15, 2013

It also refers to processes or systems, changes in attitude, and the business personality. Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies.

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Florida Cofounder Tampa Technical Review 145

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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Duct Tape Marketing

APRIL 24, 2012

Marketing podcast with Lee Odden (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen). Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing.

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