Is Twitter Really Any Good for Brand Advertisers?
Rob Go
AUGUST 10, 2011
This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.
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