Remove Advertising Remove Direct Marketing Remove Lead Generation Remove Sales
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Is Twitter Really Any Good for Brand Advertisers?

Rob Go

This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Here’s what they advertised-.

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Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

Hoping that sales will get better or that conditions will improve is the wimp’s approach. Or maybe you offered an online deal to new customers, only to realize that the discount you advertised was a little too generous and wouldn’t allow you to make any profits. Yes, marketing is far from certain. Her reasoning?

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Transcript of Using Story to Win on Social Media

Duct Tape Marketing

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

The biggest deal I’ve ever done was a sale of a $100,000 website. I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. I still made money from advertising that went on the website. It was making about $400 per month.

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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. At RME, we actually used marketing risk as a competitive edge. Holding resources in reserve. Putting it all on the line is a frightening prospect.

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Nine Risks You Must Take (And Keep On Taking) To Build A Sustainable Business

YoungUpstarts

From startup through the last sale, the spirit of risk is the unexpected edge for every business. Sub in new technology, a bigger store, a larger advertising budget, and on and on, for those two pennies and you get excuses made by struggling entrepreneurs everywhere. A willingness to take risks separates leaders from the rank and file.

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