mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. This is especially true when it comes to tech companies hiring the wrong chief technology officer. Nothing can be more damaging than a misleading or careless CTO.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

SoCal CTO

MAY 15, 2009

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world?

Social Network 150

Social Network Networking Los Angeles Fractional CTO 150

YoungUpstarts

OCTOBER 10, 2012

Your most powerful growth engine is your existing customer. It’s painful to watch web-based media initiatives use traditional marketing techniques such as interruption advertisements or ‘all about us’ marketing communications. That’s right. Traditional approaches to marketing and sales will only screw up customer advocacy.

Customer 154

Customer Fractional CTO Canada Technical Review 154

crowdSPRING Blog

FEBRUARY 22, 2013

How Stripe built one of Silicon Valley’s best engineering teams – [link]. Obama CTO Harper Reed on Keeping Sane in a High-Pressure Environment – [link]. Is crowdsourcing a threat or opportunity for PR agencies? Misfit Entrepreneurs | Dan Pallotta-Harvard Business Review – [link]. PRWeek US – [link].

Social Media 105

Social Media Small Business CTO Hire Design 105

www.entrepreneur.com

SEPTEMBER 22, 2011

Answers Ask Entrepreneur Home Business Operations Business Opportunities Sales & Marketing Advertising & PR Finance & Accounting Franchises Home Business Human Resources Internet/E-Commerce Legal Issues Starting Up Technology Most Recent Answers How Can I Streamline My E-Commerce Operation? Breaking Down the Buffett Tax.

Sweat Equity 55

Sweat Equity Equity Fractional CTO CTO 55

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

techcrunch.com

OCTOBER 23, 2010

The best composition is probably one engineer whose passion lies in the pixels on the screen and another engineer whose passion is making bits fly really fast through servers. is it really that the only people who can build great startups are engineers? Engineers don’t always have the best business ideas.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84