mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. Zach Cutler , The Cutler Group.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

SoCal CTO

MAY 15, 2009

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world?

Social Network 150

Social Network Networking Los Angeles Fractional CTO 150

www.inc.com

SEPTEMBER 24, 2011

Advertising. TECHNOLOGY. Technology. Should You Share Equity with Consultants? Science and Technology Technology. Back in 1997, Randy Parker was staring at a blank whiteboard, wondering where hed find the money to hire the employees and consultants he needed to build his new product. "We

Fractional CTO 40

Fractional CTO Equity Iowa Technical Cofounder 40

YoungUpstarts

OCTOBER 10, 2012

If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost. But it does require some new thinking.

Customer 154

Customer Fractional CTO Canada Technical Review 154

www.entrepreneur.com

SEPTEMBER 22, 2011

Answers Ask Entrepreneur Home Business Operations Business Opportunities Sales & Marketing Advertising & PR Finance & Accounting Franchises Home Business Human Resources Internet/E-Commerce Legal Issues Starting Up Technology Most Recent Answers How Can I Streamline My E-Commerce Operation? Breaking Down the Buffett Tax.

Sweat Equity 55

Sweat Equity Equity Fractional CTO CTO 55

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. For Neopets, its simply a side-effect of their game-like product design.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

FEBRUARY 22, 2013

Hire slow, fire fast” is not only overused–it’s also complete b t.” Obama CTO Harper Reed on Keeping Sane in a High-Pressure Environment – [link]. Is crowdsourcing a threat or opportunity for PR agencies? Why Amazon Hired a Car Mechanic to Run Its Cloud Empire | Wired Enterprise – [link].

Social Media 105

Social Media Small Business CTO Hire Design 105