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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). It is what you do after that first hello that creates business value.

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