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Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. They set up the billboard during the final four NCAA college basketball game in Indianapolis. by Cameron Johnson. It was fun, creative, and had people talking.

PR 100
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Eight Ways To Fight Entrepreneurial Fires And Constantly Improve In The Process

YoungUpstarts

I learned this lesson from Dave Lindsey, a successful entrepreneur and founder of Defender Direct in Indianapolis. You’ll hire employees, and, being human, they’ll make mistakes or come across situations they aren’t sure how to handle. Do so and you’ll turn each one of them into an opportunity to improve. all fall by the wayside.