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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years.

Search 71
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Transcript of How to Start Your Speaking Business

Duct Tape Marketing

Grant Baldwin: In addition, there are speakers who speak full time and they’re kind of a traditional gun for hire. I can speak about marketing, or sales, or advertising, or leadership, or consulting, or parenting, or sports.” You and I both done a lot of that. The steak house, not the buffet. Is it Q something?

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Why Online Reviews Are Almost As Good As Actual Referrals

Duct Tape Marketing

A 20123 study by Bright Local showed that nearly 85% of customers read online reviews before trying a new restaurant, hiring a local contractor or making a major in-home purchase. Jason Keeler is the Director of Digital Marketing at EAG Advertising & Marketing , Kansas City’s small business ad agency.

Kansas 74
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SEO Is An Integral Marketing Channel

Duct Tape Marketing

If you don’t get SEO and your website right, many of your referral leads, trade show leads, and advertising leads bounce right into the arms of the competition. . Outbound marketing and advertising create demand. Google gets the horses to water, but your site and its content must get them to drink.

SEO 28
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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

I would go speak to a group of willing participants, show them how smart I was for 45 minutes, and inevitably two or three would come up and say, “Hey, we want to hire you.” ” There is so many reasons to get good at this and look at this as a legitimate channel, even just for lead generation.

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41 Entrepreneurs Share Their Favorite Business Quotes

Hearpreneur

They may think their problem is “not having enough money” but in reality the problem could be “not able to close sales” or “inefficient lead generation” or “misuse of funds” or…any number of issues. If you don’t build your dream someone will hire you to help build theirs.