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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

Mobile advertising became more targeted and user friendly by adapting to the small screen — but advertisers are slow to adopt , with much upside still to come. Discovery, in contrast to search, took center stage as Pinterest displayed hockey stick growth (and raised VC money near a $200M valuation in late 2011).

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Is Your Startup Tracking the Right Metrics?

Up and Running

You should never have a landing page from any sort of paid advertising that doesn’t have great calls-to-action. Every time you think about a user landing on your website, you need to understand visually as well as from a functionality perspective what you want that visitor to do on that page. Don’t do any CPM deals.

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