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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc.

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

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Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Syndicate Funding on AngelList – A Company’s Perspective – crowdspring.co/Sl0HEA. The New York Times probably won’t implement its brilliant innovation report | Vox – crowdspring.co/1jzZxAw. Process Is Being Told What to Do by Someone Who Has Less Information than You – crowdspring.co/SkUrN3.

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

INFOGRAPHIC] Mashable’s Birthday: 6 Years Covering Digital News and Innovation [INFOGRAPHIC] The History of Advertising on YouTube [INFOGRAPHIC] Music Subscription Faceoff: How Does Spotify Measure Up? Not surprisingly, San Francisco was the top startup region, with New York City in second place and Boston in third.

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running! Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners.

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