Advertising PPC SEM Syndicate 
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).
VC Adventure
AUGUST 10, 2010
From the initial idea we worked together to validate the operating assumptions of the business – doing collaborative due diligence on the crowdsearch SEM marketplace that was the idea behind Trada. In this case neither Niel (nor I) had any interest in creating a traditional syndicate to fund the company.
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