Startup Professionals Musings
JUNE 4, 2021
Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).
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Startup Professionals Musings
OCTOBER 3, 2010
Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). For sites displaying the ads, this is called pay per click (PPC).
VC Adventure
AUGUST 10, 2010
In this case neither Niel (nor I) had any interest in creating a traditional syndicate to fund the company. If you’re a business or PPC agency spending $3k – $100k per month on search marketing, I’d encourage you to give them a try. Of course coming up with the idea is the easy part. Executing against that idea is another matter.
Duct Tape Marketing
AUGUST 11, 2014
Ive placed advertising as the final piece of the B2B lead generation list not because I dont think it has much value, but because its so much more effective when you are doing many of the other elements prior to buying ads. Neil Patel of QuickSprout has a great tutorial on Content Syndication. 10) Paid traffic.
crowdSPRING Blog
MAY 23, 2014
Syndicate Funding on AngelList – A Company’s Perspective – crowdspring.co/Sl0HEA. 3 Key PPC Metrics Are Lying To You. Process Is Being Told What to Do by Someone Who Has Less Information than You – crowdspring.co/SkUrN3. 12 indispensable digital tools for startups | Blue Sky Innovation – crowdspring.co/1vm5ncs.
Duct Tape Marketing
AUGUST 29, 2013
Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners.
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