article thumbnail

eCommerce: A VC Story [guest post]

VC Cafe

Outsourcing, for example, is a common thread among many eCommerce companies and supports capital efficiency by enabling dedicated focus. For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support.

article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Marketing with long payback is precisely what requires venture capital. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Will a third-party pay (advertisers, data companies)? And influencers may help once or twice but ultimately nothing is free. It it just more time that they save?

Startup 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. Primarily targets SMBs.

Stealth 285
article thumbnail

Marc Barros on the shift from Product to Marketing/Sales

VC Adventure

Early on, often before you raise venture capital, you want to create a clear picture of what the future looks like. Marc Barros , the founder of Contour cameras wrote a great follow-up to my post on your company’s shift from a product focus to building out a sales and marketing organization that’s definitely worth reading.

Sales 75
article thumbnail

Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

Started in 2008 by Eran Gilad, Yaniv Ben-Arie, Asaf Shtekler and Niv Singer, the company has a headcount of 15 in Tel Aviv and works with Israeli agencies and advertisers. million in a second round led by previous backer Genesis Partners and joined by T-Venture , the venture capital company of Deutsche Telekom.

article thumbnail

Marc Barros on the shift from Product to Marketing/Sales

VC Adventure

Early on, often before you raise venture capital, you want to create a clear picture of what the future looks like. Marc Barros , the founder of Contour cameras wrote a great follow-up to my post on your company’s shift from a product focus to building out a sales and marketing organization that’s definitely worth reading.

Sales 48
article thumbnail

Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Guerilla tips for raising venture capital | VentureBeat – crowdspring.co/P6hM3O. 4 Surprising SEM Stats Every E-Commerce Marketer Should Know | Search Engine Land – crowdspring.co/1kD9ZHH. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G.