Startup Professionals Musings

NOVEMBER 27, 2011

Techniques include search engine optimization (SEO) and paid result placement. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

OCTOBER 30, 2010

Techniques include search engine optimization (SEO) and paid result placement. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Streaming video.

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

Search 226

Search PPC Widget SEO 226

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC).

Search 225

Search Engineer SEM Widget 225

Startup Professionals Musings

OCTOBER 3, 2012

If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites, such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters.

Internet 241

Internet Social Bookmarking Social Media Startup 241

Startup Professionals Musings

NOVEMBER 12, 2013

If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters.

Social Bookmarking 233

Social Bookmarking Social Media Internet Web 233

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Cost 255

Cost Burn Rate SEM Startup 255

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Entrepreneur 267

Entrepreneur SEM Lead Generation Social Network 267

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Product 223

Product Entrepreneur SEM Lead Generation 223

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Entrepreneur 120

Entrepreneur SEM Lead Generation Social Network 120