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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 198
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Ardent 1: Supercomputers Get Personal

Steve Blank

The VP of Sales and I flew to Providence to convince Andy van Dam at Brown to join our company, or at a minimum lead our advisory board. Unlike Intel chips, MIPS chip architecture also made it possible to plug in a math co-processor. to move their applications to our unique machine architecture.

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Vision versus Hallucination – Founders and Pivots

Steve Blank

It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. It seemed like once a week Yuri would come back from a customer meeting brimming with new insights. Filed under: Customer Development.

Founder 316
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Embrace technical debt

Startup Lessons Learned

Like a financial debt, the technical debt incurs interest payments, which come in the form of the extra effort that we have to do in future development because of the quick and dirty design choice. Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage.

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Less is More, More or Less

Steve Blank

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. We had put together an advisory board, and one of our advisors was the VP of Database Marketing at Schwab. Filed under: Customer Development , E.piphany.

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The curse of prevention

Startup Lessons Learned

It’s important to invest in good architecture so that your website will scale once customers arrive. If you make that investment, and then customers arrive, and the site stays up, most companies will reward the people who built the architecture and, thus, prevented the scaling problems.

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How to Name Your Startup

www.rocketwatcher.com

We just launched our public cloud called IBM Smart Business Development and Test on IBM Cloud. LOL – I love that – IBM Smart Business Development and Test on IBM Cloud – it just rolls off the tongue! advisory board. advisory council. customer development. customer retention.

Naming 41