Case Study: Using an LOI to get customer feedback on a minimum.
Startup Lessons Learned
OCTOBER 23, 2009
This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. This case study illustrates one company’s attempt to do customer development by testing their vision with customers before writing a single line of code. Oh, this is just a Photoshop file?
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