Advisory Board Cofounder Customer Development Viral 
Startup Lessons Learned
OCTOBER 11, 2009
When registration is too easy, customers can get confused about what they are registering for. This is similar to the problem that viral loop companies have with the engagement loop : by making it too easy to join, they actually give away the positioning that allows for longer-term engagement.)
ReadWriteStart
JUNE 20, 2012
In this excerpt, authors Steve Blank and Bob Dorf continue to explain the Customer Discovery Philosophy (see Part One, " Is Your Startup a Valid Vision or Just a Hallucination? "). Customer discovery turns founders’ initial hypotheses about their market and customers into facts. They understand they have a problem.
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