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You Negotiate Commodities, But You Seize Opportunities

Steve Blank

Advisory Board. At one of our initial board meetings we had agreed on the general principle of an advisory board and put together an overall stock budget to compensate advisors. Over the next week we exchanged emails over advisory board stock. He was having too much fun at Sun and turned me down.).

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

.&# I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product. At the time this was a pretty controversial decision.

Engineer 198
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Ardent 1: Supercomputers Get Personal

Steve Blank

I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. We’re building a supercomputer.”