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Explained: The actual difference between growth hacking and marketing

The Next Web

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Thus the term growth hacking.

Marketing 165
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst. For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! <