article thumbnail

How to Build a Product Launch Strategy

ConversionXL

You can partner and establish relationships with them to: Write guest blog posts Host sponsored content Create product reviews Become an affiliate partner. Done right, your PR campaign should incentivize media outlets to pick it up. The key to success is consistency. They exceeded their goal by $25,000 thanks to influencer involvement.

Product 96
article thumbnail

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint.

Email 136
article thumbnail

Startup Tools

steveblank.com

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions?