SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., Is it pay-to-play? Affiliate tracking? Dates/Time Zones - Do we need to handle multiple Time Zones and do conversion automatically? There's just too much variation.

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., Is it pay-to-play? Affiliate tracking? Dates/Time Zones - Do we need to handle multiple Time Zones and do conversion automatically? There's just too much variation.

Developer 384

Developer Founder Viral Oauth 384

Duct Tape Marketing

MAY 8, 2024

In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape. At what point do those tools start making money off of that control and basically everything becomes pay to play. So where do we go?

Lean 70

Lean Technical Review ChatGPT Audience 70

Duct Tape Marketing

FEBRUARY 14, 2018

Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations. And an email address is essential to unlock lookalike audiences as an additional paid acquisition channel.

Email 47

Email Technical Review Marketing SEO 47

ConversionXL

OCTOBER 19, 2021

We’ll look at how to thrive with organic content and how to extend your reach with pay-to-play. If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. Facebook’s algorithm is geared towards showing users conversations from the groups they’re in. Research the competition.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. They know there are affiliate links. It’s also easier to measure.

Social Media 145

Social Media Audience Media Marketing 145