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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. Capitalize on shared costs and common distribution. Ability to up-sell customers with related products. You can do the same.

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6 Ways To Fund Your Invention

YoungUpstarts

Moving from idea to marketable product can be challenging. In order to get your invention and business off the ground, you will need to invest time and money on protecting your intellectual property , development, production and marketing. by Christopher Heer , owner and founder of Heer Law. Private investment and private loans.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. Capitalize on shared costs and common distribution. Ability to up-sell customers with related products. You can do the same.

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7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

Here are the other reasons to use this strategy: It reduces common costs and customer learning curves. Similar startups, with competing products, almost always have overlapping areas, which cost money to develop and annoy customers with a new learning curve. It leads to referral agreements and affiliate marketing.