Remove Affiliate Remove CTO Hire Remove Differentiation Remove Viral
article thumbnail

53 Questions Developers Should Ask Innovators

TechEmpower

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Ads, Viral/Social, SEO)? How will you differentiate from these? What about other kinds of viral outreach?

Developer 520
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

article thumbnail

The Ultimate Guide to Starting a Software Company

Up and Running

If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. Step 3: Brand and differentiate yourself. For UpKeep founder Ryan Chan, spending some time on the branding process helped set his company apart from the competition.