Remove Affiliate Remove Direct Marketing Remove Media Remove Search
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Twiistup 6 Highlights

Both Sides of the Table

We are a city unique in merging the world’s best content with digital media and technology expertise. In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). Much of this was highlighted at Twiistup.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? We have to do Search Engine Optimization.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I discovered blogging because I was told it was great for search engine rankings. For example, you’ve probably done searches in Google to find what websites rank well for the search terms you want to bring leads to your business. That’s why I’m usually a top affiliate for product launches in this marketplace.

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. While it made a ton of sense, no sane person would say that we could do anything close to that using the media platforms of the time. Programmatic advertising is all the rage.