The #1 thing successful founders think about for their next startups
Hippoland
AUGUST 8, 2018
As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Product second. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.
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