Remove Affiliate Remove Finance Remove Idaho Remove Revenue
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competitive industries, such as insurance, travel, and finance are especially susceptible. However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. When the fraud hit, that fell to just a few hundred pounds of revenue a day and a ton of wasted spend. If you can—great! Image source ).

PPC 121
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc., It might seem logical that you’ll also measure the second most overused web metric: Average Revenue per Email Sent = total revenue / # of emails sent. Not revenue. More ideas here and here.

Metrics 137