Affiliate Fractional CTO Hiring Product Development 
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
techcrunch.com
OCTOBER 23, 2010
But six months in, you’re gonna cry when you see someone else put out that same product you’re pitching me right now. Like I said, forget everything else and just get your product out the door. Inevitably, the excuses begin: I need to hire people to build the product. I don’t know any developers. No phone system.
www.quora.com
JANUARY 16, 2011
Developer, engineer, CTO, or technical co-founder? If you have an idea and either customers waiting for the product to be built, or a startup success under your belt already, skip to step 2. As a developer, I feel that design/creative is undervalued in the early stages of product development. Rockstar v.
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