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18 Entrepreneurs Reveal How They Came Up With Their Business Name

Hearpreneur

So when brainstorming ideas with my wife, a marketing guru, we settled on LEVEL PR because it a) echoed the company's mission statement (to level up the brand awareness of tech startups) b) reminded me of video games, which I love and c) included the name Lev, which is my son's name. Thanks to Scott Rosenblum, LEVEL PR ! #2-

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[INTERVIEW] Zakaria Hersi, Founder Of Orten.io

YoungUpstarts

On one hand, he’s a tech innovator and entrepreneur whose creativity has earned him awards and accolades on two continents – Europe (Sweden, to be more exact) and Africa (eastern, and in countries like Nairobi, his native Somalia and Mauritius). Has the situation with the country’s tech startup community improved since then or not?

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13 Entrepreneurs Reveal The Companies They Admire Most For Innovation

Hearpreneur

Netflix’s personalization for each individual viewer is next level – even the thumbnails showcased for any given show will vary depending on the insights gathered – and this helps to boost brand loyalty and ensure that the competition doesn’t even come close to taking a meaningful chunk of Netflix’s market share.

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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

After being furloughed by the Harlem Globetrotters due to COVID-19, I founded Eric PR & Marketing, LLC as a way to help nonprofits and small businesses during difficult times. I officially parted ways with the Globetrotters in August and Eric PR & Marketing is my path forward. Photo credit: Eric Nemeth.

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27 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

My PR journey started with an amazing position with the renowned Jason Dady restaurant group in San Antonio, Texas. I was working full-time for Bread & Butter PR, but the balancing act of being a single mother and working full-time for someone else was too much. Thanks to Emily Reynolds, founder of R PR Firm ! #4

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Small business and social good: some tips on doing the right thing

crowdSPRING Blog

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have.

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Small Business Spotlight of the Week: Creative Semiotics

crowdSPRING Blog

One of the first classes I had to take as a marketing student was “Semiotics for Creators of Pop Culture” because understanding this concept is that important. This week’s spotlight, Creative Semiotics , uses this academic theory as a driving force for marketing and brand strategy. The study of cultural signs is known as semiotics.